After Jio and Idea, now Airtel offered reading content for Airtel subscribers.

Nowadays the telecom companies offer the free subscription of premium products to gain more subscribers. Airtel stepped a move and offered reading contents.

After the entry of Mukesh Ambani's owned Jio in the telecom market, the competition in the telecom market reached the top level. Jio entered the market with a number of apps like  JioTV, JioCinema etc. After that other telecom companies also started offering the premium content free for it users like Airtel offered free ZEE5 and Netflix shows to its subscribers.

Now Airtel has offered free reading contents. A month ago Airtel launched an app called Airtel Books, containing thousands of books and stories. Contents in the app are powered by Juggernaut Books (an app that offers free & paid books and novels). The design and the interface of the app are the same as the Juggernaut Books.

It is not the first time when a telco offered reading content to users but earlier Jio and Idea has also offered this type of content. Idea partnered with Magzter to of free subscription of 4000+ magazines. JioMags from Jio gives free subscription of about 800 magazines exclusively for Jio SIM users.